Hotel interior design is of vital importance when it comes to creating a positive experience for your guests, planners and their attendees, your staff, and anyone else who steps foot into your property. The design of a hotel represents the audience that you’d like to attract, communicates your brand promise, highlights all of the amenities that you offer, and much more. 

But hotel interior design is about more than sleek lines and expensive furniture. So, we put together this guide, which includes 10 expert tips and industry-leading examples from properties around the world, as well as frequently asked questions about interior design as a whole. Keep reading to learn all about the importance of hotel interior design and how even the smallest changes at your property can make a big difference.

Why hotel interior design matters:

Competition in the hospitality industry is fierce, and bland hotels struggle to connect with audiences that are looking for more targeted options. Whether guests realize it or not, they choose properties that match their aesthetics, their aspirations, and their views on what a hotel should be.

Your hotel needs to convey a lot with its interior design. A well-designed space can:

• Target the types of guests you want to see again and again
• Highlight the features and amenities of your hotel
• Help you stand out from the competition
• Inspire planners to book events at your property
• Win recognition from your local community
• Convey your brand promise